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Evaluation Phase
A stage in the product development process where the performance and feasibility of a product are assessed.
Forecasting
The process of making predictions based on past and present data and analyzing trends to guide future decision-making.
Hierarchy of Effects
A concept in marketing and advertising that outlines the steps a consumer goes through, from first becoming aware of a product to making the purchase decision.
Interest Stage
A phase in the consumer buying process where potential customers develop an interest in a product or service after becoming aware of it.
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