Promotion Primarily Involves ________

question 21

Multiple Choice

Promotion primarily involves ________.

• A) developing tangible and intangible features that meet customer needs in diverse markets
• B) developing policies that generate revenue and strategically shape the competitive environment
• C) devising ways to enhance the desirability of the product to potential buyers
• D) getting products to customers via transportation and merchandising

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Definitions:

Selling Agents

Individuals or companies that act on behalf of sellers to market and sell their products or services.

Intermediaries

Agents or businesses that act as a middleman in the distribution chain, moving products from producers to consumers.

Manufacturers' Agents

Independent sales agents who represent multiple manufacturers and their products without taking ownership of the goods.

Noncompetitive

Refers to a market situation where businesses face little to no competition, either due to monopolistic conditions or because they offer a unique product or service.