Product ________

question 1

Multiple Choice

Product ________.

• A) involves the development of tangible and intangible features that meet customer needs in diverse markets
• B) involves the development of policies that bring in revenue and strategically shape the competitive environment
• C) involves devising ways to enhance the desirability of the product to potential buyers
• D) gets products and services into the hands of customers via transportation and merchandising

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Definitions:

Humanistic

An approach in psychology emphasizing personal growth, self-awareness, and the concept of self-actualization.

Social-Cognitive Perspectives

Theoretical viewpoint that focuses on how people learn by observing others, emphasizing the interaction of our thought processes, behaviors, and the environment.

Self-Discipline

The ability to control one's feelings and overcome one's weaknesses; the ability to pursue what one thinks is right despite temptations to abandon it.

Narcissism

A personality trait characterized by a grandiose sense of self-importance, a need for excessive admiration, and a lack of empathy for others.