Product ________

question 1

Multiple Choice

Product ________.

• A) involves the development of tangible and intangible features that meet customer needs in diverse markets
• B) involves the development of policies that bring in revenue and strategically shape the competitive environment
• C) involves devising ways to enhance the desirability of the product to potential buyers
• D) gets products and services into the hands of customers via transportation and merchandising

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Definitions:

Financial Leverage

The use of borrowed funds to increase the potential return of an investment.

Debt Ratio

A financial ratio that measures the proportion of a company's total debt to its total assets, indicating the company's leverage level.

Total Assets

The combined value of a company's immediate and long-term assets.

Total Liabilities

Total liabilities represent the aggregate of all debts and financial obligations owed by an entity at a given point in time.