What Is Marketing? What Factors Are Unique to International Marketing

question 10

Essay

What is marketing? What factors are unique to international marketing?

---

Definitions:

International Fisher Effect

A theory stating that differences in nominal interest rates between two countries are directly proportional to changes in the exchange rate over the same period.

Nominal Rates

Interest rates or rates of return that have not been adjusted for inflation.

Note Issuance Facility

A financial arrangement that allows a borrower to issue short-term debt securities as needed, up to a predetermined limit.

Eurobond Agreement

An international bond that is denominated in a currency not native to the country where it is issued, often used by companies and governments to raise capital.