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What Are the Advantages and Disadvantages of Standardized International Marketing

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What are the advantages and disadvantages of standardized international marketing?


Definitions:

Work Team's Performance

The measure of efficiency and effectiveness with which a group of individuals achieves its collective goals and objectives.

Cohesiveness

The degree to which members are attracted to and motivated to remain part of a team.

Norms

Shared expectations or rules that guide behavior in a group, organization, or society.

Storming Stage

A phase in team development characterized by conflict and competition as group members establish their roles.

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