Kodak Has Three Divisions

question 51

Multiple Choice

Kodak has three divisions. One division focuses on selling high-quality digital equipment to film studios. Another division sells digital cameras to amateur photographers. Finally, its new business division targets emerging markets. What organizational design does Kodak utilize?

• A) global product design
• B) global area design
• C) global customer design
• D) global matrix design

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Definitions:

Rational Consumer

A person who systematically and logically evaluates choices to maximize their satisfaction or utility.

Consumer's Income

The total amount of money earned or received by an individual or household, which affects their purchasing power and demand for goods and services.

Marginal Utility-To-Price Ratio

The ratio of the marginal utility of a good to its price. It is used to assess the optimal allocation of resources from the perspective of utility maximization.

Broadway Play

A live theater performance, especially one located in the Broadway district of New York City, known for high-quality professional productions.