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What are the advantages and disadvantages of acquisition?
Quantitative Analysis
The process of using statistical and mathematical models to evaluate and analyze numerical data.
Frequent Buyer
A customer who regularly purchases from the same brand, shop, or service provider, often benefiting from loyalty programs.
Price Sensitivity
The degree to which the demand for a product is affected by changes in its price.
Co-branding Costs
Expenses associated with a partnership between two or more brands to create a product or service that leverages the strength of both brands.
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