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question 86

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Analyze online marketing frameworks considering context elements.
Understand the concept and importance of sustainable competitive advantage in long-term financial performance.
Recognize the importance of strategic planning and whether it is always sequential.
Identify the macro strategies (customer excellence, operational excellence, product excellence) for achieving sustainable competitive advantage.

Definitions:

Resource

An asset or material that can be used to produce goods or services and provide economic benefit.

Firm

A business that employs resources to produce a good or service for profit and owns and operate one or more plants.

Purchase

The act of buying goods or services, exchanging money for ownership or use rights.

MRP

Material Requirements Planning; a system for calculating the materials and components needed to manufacture a product.

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