Examlex

Solved

A "Range

question 74

Multiple Choice

A "Range"


Definitions:

Dual Adaptation

A strategy where both the product and the marketing approach are modified to suit different markets or cultural practices.

Dual Integration

A business strategy that involves a company integrating both vertically (controlling supply chain processes) and horizontally (expanding product lines or markets) to enhance control and market power.

Product Invention

The creation of a completely new product that did not previously exist, often involving innovation and the development of new technologies or ideas.

Product Extension

The strategy of introducing additional versions of a product to the market, which may vary in size, flavor, or other characteristics.

Related Questions