Examlex
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Market Segmentation
The practice of categorizing a market into distinct subsets of customers with common needs or characteristics.
Brand Positioning
The process of placing a brand in the marketplace and in the minds of consumers by differentiating it from competitors, focusing on unique attributes or benefits.
Logistics Supplier
A company that provides services related to the management, transportation, and storage of goods.
3PL
Third-party logistics, which refers to the outsourcing of supply chain functions and logistics to an external service provider.
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