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If your sense of direction, relative to a sample of college students, gave you a z-score of +1.5, what is your percentile?
Publicity
The attention that a person, product, or company receives from the media and the public, often achieved through marketing or promotional efforts.
Promotional Mix
The blend of different marketing strategies such as advertising, sales promotion, public relations, personal selling, and direct marketing used to achieve business goals and communicate with the target audience.
Strengths/Advantages
The positive attributes and competitive benefits that give a company or product superiority over others in its market.
Weaknesses/Disadvantages
The limitations or shortcomings inherent in an individual, organization, or product that can hinder success or effectiveness.
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