In Which Route to Persuasion Is the Message Content Influenced

question 135

Multiple Choice

In which route to persuasion is the message content influenced by the strength and quality of the arguments?

• A) Peripheral route
• B) Commencing route
• C) Conclusive route
• D) Central route

---

Definitions:

Coupon Payment

Dollar amount of interest paid to each bondholder on the interest payment dates.

Maturity

The date on which the principal amount of a financial instrument, such as a bond or loan, is due to be paid in full.

Current Price

Current Price is the present market price at which an asset or a service can be bought or sold.

Nominal Yield

The nominal yield of a bond or other fixed-income investment is the interest rate stated on the financial instrument, which does not account for inflation or the compounding of interest.