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What Is Supply Chain Management? How Is It Different from Operations

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Essay

What is supply chain management? How is it different from operations management? How do they come together to create value for a business?


Definitions:

Brand Equity

The value and strength of a brand that determines its worth, shaped by consumer perceptions, experiences, and associations.

Brand Awareness

Refers to how familiar the general public or target audience is with a brand and its products or services.

Product Packaging

Involves the technology and design of enclosing or protecting products for distribution, storage, sale, and use, including the process of design and production of packages.

Designing

The process of envisioning and planning the creation of objects, systems, or interactions with a focus on functionality, aesthetics, and user experience.

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