Although McDonald's Is Competing in an Unattractive Industry,it Has Improved

question 96

Multiple Choice

Although McDonald's is competing in an unattractive industry,it has improved its performance by focusing on product innovations and by enhancing existing facilities. This improved performance is best explained by

• A)globalization.
• B)the resource-based model.
• C)the I/O model.
• D)hypercompetition.

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Definitions:

Papillae

Small protrusions on the surface of the tongue that contain taste buds and aid in the sensation of taste.

Taste Buds

Structures along the sides of many of the tongue’s papillae that are composed of 60 to 100 receptor cells for taste.

Olfactory Receptors

Specialized nerve cells located in the nasal cavity that are responsible for the detection of odor molecules, contributing to the sense of smell.

Papillae

Small, nipple-like structures on the tongue where taste buds reside, playing a key role in the sense of taste.