An Investor Is Considering in Which of Two Start-Up Companies

question 105

Multiple Choice

An investor is considering in which of two start-up companies she should invest. The investor has faith in the industrial organizational model of above-average returns, and she is using its concepts to make her decision. Both start-up companies propose to manufacture health-focused foods with such characteristics as low salt, low sugar, high fiber, and no artificial additives. RexRich Foods has a business strategy of producing a differentiated product for which consumers will pay more. Green Pastures Foods is in the health-foods industry because of its internal culture and commitment to healthful lifestyles. Which firm will the investor feel is most consistent with the model of industrial organization?

• A) Green Pastures Foods
• B) RexRich Foods
• C) Both firms are consistent with the I/O approach.
• D) At the entrepreneurial stage, the model which companies follow is not important.

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Definitions:

Traditional Rights

Refers to the established customs, practices, and rights that have been recognized and protected over time in a society or community.

Ottoman Expansion

The period during which the Ottoman Empire grew significantly in size and power, spreading across Southeast Europe, Western Asia, and North Africa from the late 13th to the early 20th century.

Constantinople

The capital city of the Byzantine, Roman, Latin, and Ottoman empires, nowadays known as Istanbul, Turkey, historically significant for its strategic location and cultural heritage.

Religious Wars

Conflicts primarily caused or justified by differences in religion, often involving the followers of different faiths or sects.