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The Publicis Groupe (Chapter 6 Strategic Focus) has three major groups of business (advertising, media, and digital) which share resources and capabilities. Publicis Groupe is using a _____________ diversification strategy.
Large-Scale Patterns
Broad trends or behaviors that can be observed across large segments of populations or geographical areas.
Social Scientists
are experts who study human society and social relationships through various disciplines such as sociology, anthropology, psychology, and political science.
Married-Couple Households
Households that consist of a husband and wife living together, with or without children, and recognized legally or socially as a family unit.
Children Under Age
Individuals who have not yet reached the legal age of majority or adulthood, often requiring parental or guardian care and supervision.
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