The Ability of Disney to Maintain Its Competitive Advantage Through

question 19

Multiple Choice

The ability of Disney to maintain its competitive advantage through proprietary rights to its characters would be severely weakened if:

• A) theme parks with alternative cartoon characters were built in large numbers.
• B) numerous lawsuits against copyright thieves tainted the reputation of the company.
• C) Disney attempted to move beyond its traditional industry.
• D) Disney's cartoon characters became widely perceived as old-fashioned and unappealing.

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