Focusing on One-Time Sales with Individual Customers Is the Premise

question 76

True/False

Focusing on one-time sales with individual customers is the premise behind the customer intimacy model.

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Definitions:

Less Valuable

Considered to have lower worth or importance in comparison to something else.

George Homans

An American sociologist known for his work in developing social exchange theory, which posits that the exchange of goods, services, and social values plays a key role in the formation of social relationships.

Success-Stimulus

The principle that success in a certain activity or field encourages continued action and effort in that or similar activities.

Preferences

Individual choices or inclinations towards certain options, actions, or outcomes, often studied in psychology and economics.