Which of the Following Is a Mistake That a Writer

question 20

Multiple Choice

Which of the following is a mistake that a writer of a good business plan should avoid?

• A) Ignoring the macroenvironment
• B) Concentrating on the macroenvironment
• C) Investing heavily in the company
• D) Submitting a professional-looking copy of the business plan

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Definitions:

Primary Punishers

Stimuli that are naturally aversive or unpleasant and can decrease the likelihood of a behavior occurring again.

Primary Reinforcers

Stimuli that are naturally rewarding and do not require learning to be effective, such as food and water.

Ethical

Pertaining to morals, principles of right and wrong, and the conduct that is considered acceptable by a society or profession.

Secondary Reinforcers

Stimuli that have no inherent value but have been associated with primary reinforcers, thus acquiring the ability to reinforce behavior.