In the Chapter 15 Entrepreneurial Snapshot,why Did the Wheelers Start

question 16

Multiple Choice

In the Chapter 15 Entrepreneurial Snapshot,why did the Wheelers start Lonely Planet?

• A) To get good deals for themselves on travel
• B) Because they both were fired at the same time
• C) Because so many people asked how they traveled so cheaply
• D) Because their $150 Austin minivan broke down

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Definitions:

Airings

The number of times a television show, advertisement, or other media content is broadcast.

Life Expectancies

The average period that an individual is expected to live, based on current mortality and health trends.

TV Sets

TV sets refer to devices equipped with a tuner and a screen used for receiving and displaying television broadcasts.

Scatterplot

A graphical representation using dots to show the relationship between two sets of data.