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Use the figure below to answer the following question.
Figure 1A.2.5
-Refer to Figure 1A.2.5. Which one of the following statements is true?
Quantitative Research
Structured responses that can be statistically tested to confirm insights and hypotheses generated via qualitative research or secondary data.
Primary Data
Data collected to address specific research needs.
Current Research
The recently conducted studies or investigations in a particular field or subject.
Neuromarketing
The application of neuroscience to marketing, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli to better understand their behavior.
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