Some Sales Managers Are Talking Shop

question 171

Multiple Choice

Some sales managers are talking shop.Which of the following quotations refers to a movement along the demand curve?

• A)"Since our competitors raised their prices, our sales have doubled."
• B)"It has been an unusually mild winter;our sales of wool scarves are down from last year."
• C)"We decided to cut our prices, and the increase in our sales has been remarkable."
• D)"The Green movement has sparked an increase in our sales of biodegradable products."
• E)None of the above.

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Definitions:

Communication Tools

Communication tools include a range of software, platforms, and technologies used for sharing information and facilitating conversations among individuals or groups.

Prospective Buyers

Individuals or entities showing interest in purchasing a product or service but who have not yet made the purchase.

Integrated Marketing Communications

A strategic approach to marketing that combines multiple communication methods—such as advertising, sales promotion, public relations—to provide clarity, consistency, and maximum communicative impact.