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Issue-oriented campaigns:
Indifference Curve
A graph representing combinations of two goods that give a consumer equal satisfaction and utility.
Total Utility
Total utility is the total satisfaction or benefit a consumer receives from consuming a given total quantity of a good or service.
Indifference Map
A graph representing a set of indifference curves to illustrate consumer preferences for different combinations of goods, assuming equal satisfaction.
Total Utility
The total satisfaction received from consuming a particular quantity of goods or services.
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