Robert Is the Chief Executive Officer at Strong Corporation, a 45-Year-Old

question 320

Essay

Robert is the Chief Executive Officer at Strong Corporation, a 45-year-old engineering firm with long running success in the design and operation of user-pay highway and road systems.In the past three years the senior management team has concluded that Strong Corp.needs to develop completely new business opportunities, but the current structure of the company is too hierarchical and rigid to allow for a new division to flourish under the same roof.The consensus is that the organization needs to create a whole new division with the mandate to be creative and innovative.The new entity needs to be independent of Strong Corp.and, yet, remain somewhat integrated at the most senior levels to ensure accountability.If you were advising Robert on what kind of structure would be best for Strong Corp., what would you recommend? Why would you recommend it?

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Definitions:

Anchor Stores

Large retail stores that serve as the foundational business in a shopping mall or center, drawing customers to the area.

Power Center

A shopping center that combines several big-box retailers or anchor stores, along with various smaller retailers, typically located in suburban areas.

Strip Mall

A shopping area characterized by a row of retail stores, services, or restaurants, typically with a shared parking area in front.

Central Business District

The commercial and often geographic heart of a city, characterized by high-density business, retail, and office spaces.