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What two companies have profited greatly from applying sophisticated analytics to big data to facilitate decisions about targeted advertising?
Static Budget
A budget based on a fixed set of assumptions and output levels, not adjusting for changes in business activity.
Guest-Days
A metric used in the hospitality industry to measure the number of guests and the days they stay; calculated by multiplying the number of guests by the number of days they stay.
Total Overhead Cost
The sum of all indirect costs associated with manufacturing a product or providing a service, excluding direct labor and direct materials costs.
Supplies Cost
The expense associated with purchasing supplies necessary for a company's operations or manufacturing processes.
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