Examlex
Ellen is an employment interviewer.One day she interviews three job applicants and rates the third applicant very negatively.If the contrast effect is responsible for this negative rating, we can be sure that the first two applicants were
Product Development
The process of bringing a new product or service to market, from ideation through design, manufacturing, and marketing.
Market Penetration
A metric showing the extent of purchases or uptake of a product or service against the total possible market for it.
Market Development
A business growth strategy focusing on increasing sales of existing products to new markets or demographic segments.
Diversification
The strategy of increasing the variety of products or markets to reduce risk.
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