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In an experiment, one group of men watched a sexually-explicit video and another group watched a video of President Clinton's inauguration.After exposure to the videos, measures of sexual arousal were obtained for each video.In this study, the videos best represent the _____ variable.
Advertising Channel
A medium through which an advertising message is transmitted to its intended audience, such as television, radio, internet, etc.
Media Mix
The combination of the media used and the frequency of advertising in each medium.
Direct Mail
A marketing approach that involves sending advertising materials through the postal service to a targeted list of customers.
Advertising Outlets
The various channels or platforms through which advertisements are delivered to potential customers, such as television, radio, print media, and online platforms.
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