When Someone Has a Need for Approval and Acceptance by a Group

question 28

Multiple Choice

When someone has a need for approval and acceptance by a group, they often conform to the norms set by that group.This is called _____ social influence.

• A)normative
• B)desirable
• C)in-group
• D)informational

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Definitions:

Netnography

A qualitative research methodology that adapts ethnographic techniques to study the cultures and communities formed through internet-based communications.

Online Venues

Digital spaces or platforms where events, interactions, or transactions occur, such as websites, social media, or online marketplaces.

Group Culture

The shared values, norms, and practices that distinguish a group of people from others, influencing how its members interact and function together.

Netnography

A qualitative research methodology that adapts ethnography principles to study the cultures and communities formed through online interactions.