Jacob and Amara Both Graduated from College with High GPAs

question 53

Multiple Choice

Jacob and Amara both graduated from college with high GPAs and good resumes in the field of accounting.A year after graduation,Jacob was working as a waiter,while Amara was working at an accounting firm headed by her father's best friend.Amara likely got this job because

• A) she had a better resume than Jacob.
• B) she had an advantage due to her father's social networks.
• C) her father's best friend thought she was pretty.
• D) Jacob was lazy and didn't put enough effort into looking for a job in accounting.

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Definitions:

Customer Benefits

The advantages or value that consumers receive from using a product or service, which can drive purchasing decisions.

Value

The importance, worth, or usefulness of something, often considered in terms of what is offered to a customer or stakeholder.

Generic Strategy

Broad marketing strategies that can be applied across industries, typically categorized as cost leadership, differentiation, or focus strategies.

Market Share

The proportion of total market sales within an industry that is held by a specific company.