Explain the Disadvantages of Being a First Mover Organization

question 1

Essay

Explain the disadvantages of being a first mover organization.

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Definitions:

IMC Communication Process

The integrated marketing communications (IMC) process involves planning, executing, and monitoring the coordinated brand communication across various channels to achieve specific marketing objectives.

Receiver

In communication, the individual or entity that interprets and understands the message sent by the sender.

Communicated

The process of conveying information, feelings, or instructions through speech, writing, signals, or other forms of interaction.

IMC Communication Process

Integrated Marketing Communications process; the approach of coordinating and integrating all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers at the lowest cost.