According to Mendenhall and Oddou's Dimensions That Predict Success in a Foreign

question 6

Multiple Choice

According to Mendenhall and Oddou's dimensions that predict success in a foreign posting, what is a result of the attribute of others-orientation?

• A) The expatriate has high self-esteem.
• B) The expatriate empathizes with the host-country nationals.
• C) The expatriate makes an effort to use the local language.
• D) The expatriate adjusts to the inhospitable climate of the host country.
• E) The expatriate is comfortable working in a male-dominated environment.

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Definitions:

Advertising Wearout

The phenomenon where repeated exposure to the same advertisement leads to reduced interest and effectiveness over time.

Exposure Wear-Out

The phenomenon whereby repeated exposure to an advertisement leads to decreased consumer response over time.

Habituation

The process by which an individual becomes accustomed to a stimulus after repeated exposure, leading to a decrease in response.

Advertising Fatigue

A phenomenon where consumers become desensitized or indifferent to marketing messages after being exposed to them excessively.