Examlex
Differences in product and technical standards between nations would be a reason a business might vary aspects of its marketing mix.
Hypothesis
A proposed explanation made on the basis of limited evidence as a starting point for further investigation.
Generate Hypotheses
The process of formulating testable assumptions or propositions about a phenomenon or relationship between variables.
Empirical Methods
These are techniques that rely on observation, experimentation, and evidence rather than theory alone for knowledge acquisition.
Manipulated Independent Variable
An independent variable for which participants have been randomly assigned to an experimental group.
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