The Goal of Market Segmentation Is to

question 101

Multiple Choice

The goal of market segmentation is to

• A) optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix.
• B) increase participation in shared global conversations by drawing upon shared symbols that include global brands.
• C) reduce cultural and economic differences which act as a barrier to the emergence of global trends.
• D) standardize products, manufacturing, and the institutes of trade and commerce.
• E) increase the costs of value creation and add value by better serving customer needs.