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Algonquin Cosmetics Noticed That While India Had a Population of More

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Algonquin Cosmetics noticed that while India had a population of more than 1.2 billion people, the retail market was such that more than 95 percent of retail was through stand-alone stores that were not part of a chain. In other words, if Algonquin were to enter India, they would have to sell through thousands of independent retail stores. What kind of a retail system does India have for the products that Algonquin Cosmetics is trying to sell?

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Definitions:

Injunction

A court order preventing someone from performing a particular act.

Contract Law

The body of law that governs the formation, performance, and enforcement of contractual agreements between parties.

Creditor Beneficiary

A third party who benefits from a contract made between two other parties, especially in scenarios where one party promises to pay a debt owed to the third party.

Assigns

Individuals or entities to which rights or property are legally transferred or passed on.

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