Porter's PaleAle Is Considering Small-Scale Entry into the European Market

question 8

Multiple Choice

Porter's PaleAle is considering small-scale entry into the European market. What would be a disadvantage of small-scale entry for this firm?

• A) possibility of escalating commitment leading to major financial losses
• B) limited availability of resources for use in other markets
• C) lack of flexibility associated with strategic commitments
• D) increase in economic exposure due to minimal time spent in evaluating a foreign market
• E) difficulty of building market share and capturing first-mover advantages

---

Definitions:

Bayley-III

The third edition of the Bayley Scales of Infant and Toddler Development, a standard series of measurements used for assessing the development of infants and toddlers.

Upright Position

The posture of an organism being in a vertical stance, often associated with the evolution of humans.

Organize Objects

The act of arranging or ordering items systematically according to specific criteria.

Intelligence

The capacity to acquire knowledge from experiences, resolve issues, and apply understanding to adjust to novel scenarios.