John Developed a Food Additive That Replaces Processed Sugars

question 17

Multiple Choice

John developed a food additive that replaces processed sugars. He granted the right to use this additive to a major cereal manufacturer, and John now receives a $0.50 royalty for every box of cereal sold that contains this additive. What is this an example of?

• A) franchising
• B) acquisition
• C) licensing
• D) exporting
• E) turnkey project

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Definitions:

Central Route Persuasion

A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence presented.

Naturally Analytical

Having an innate ability or tendency to assess things methodically and logically.

Snap Judgments

Quick decisions or assessments made instinctively without thorough analysis.

Cognitive Dissonance Theory

The theory that suggests that people experience discomfort or distress when their beliefs, attitudes, or behaviors are inconsistent with each other, leading to efforts to reduce the dissonance.