Of All the Value Creation Activities in a Firm, ________

question 34

Multiple Choice

Of all the value creation activities in a firm, ________ creates value by discovering consumer needs and communicating them back to the R&D function of the company, which can then design products that better match those needs.

• A) production
• B) marketing and sales
• C) its human resources
• D) logistics
• E) its information system

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Definitions:

Spanish Conquistadores

Spanish explorers and soldiers who conquered vast territories in the Americas, including the Aztec and Inca empires, in the 16th century.

Slaves

Individuals forced into servitude, deprived of personal freedom and compelled to perform labor or services against their will under the threat of punishment.

1700 and 1780

Reference to a period marked by significant changes, including the growth of European colonial empires and the beginnings of the Industrial Revolution.

European Traders

Refers to merchants from Europe engaged in international trade, notably active in the trade of goods, slaves, and commodities during the colonial period.