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The value creation activities of a firm are categorized as
Aspiration Group
A social group that a person admires or seeks to emulate because of its status, lifestyle, or achievements.
Membership Privileges
Special rights, advantages, or services available exclusively to members of a specific group or organization.
Dissociative Group
A group whose values or norms an individual rejects or opposes, influencing their purchasing decisions and behaviors.
Net Promoter Score
Net Promoter Score is a measurement tool used to assess customer loyalty and satisfaction by asking consumers how likely they are to recommend a company's products or services to others.
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