Examlex
A lag strategy involves
Lasting Evaluation
Refers to the ongoing process of assessing the long-term effects and outcomes of a product, service, or policy.
Heuristics
Rules of thumb or mental shortcuts that simplify decision-making processes.
Rules-Of-Thumb
Informal guidelines or principles that simplify decision-making processes, based on experience rather than exact measures.
FCB Matrix
A strategic model designed to guide businesses in their advertising efforts, categorizing products based on levels of involvement and thinking/feeling dimensions.
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