Examlex
In aggregate operations planning, the variable "production rate" refers to the number of units completed per unit of time.
Pulsing Advertising Schedule
A strategy that involves intermittent bursts of advertising, combined with periods of either no advertising or reduced efforts.
Screen Out Messages
The process of filtering and ignoring irrelevant or unnecessary information, especially in the context of media consumption or advertising.
Reminder Advertising
A marketing strategy employed to keep a brand or product in the public's mind, reminding previous and potential customers of its existence.
Cause-Related Marketing
Commercial activity in which businesses and charities form a partnership to market an image, a product, or a service for their mutual benefit; a type of promotional campaign.
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