Lois Plans to Ask Questions About the Frequency and Intensity

question 60

Multiple Choice

Lois plans to ask questions about the frequency and intensity of participants' feelings of intolerance and prejudice. One problem that she should particularly worry about here is called _____________.

• A) Acquiescence response set
• B) Social desirability response set
• C) Reverse worded response set
• D) Improperly organized response set

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Definitions:

Global Development

The process of improving the economic, political, and social well-being of people worldwide, often focusing on reducing global inequalities.

Service Branding

The process of creating a unique identity and image for a service, differentiating it from competitors and embedding it in the minds of consumers.

Ethnocentricity

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a dismissive or derogatory view towards other cultures.

Reverse Marketing

A strategy where the consumers' needs drive the marketing process, and companies aim to satisfy those needs rather than pushing products.