Which Type of Research Is More Likely to Be Exploratory

question 1

Multiple Choice

Which type of research is more likely to be exploratory?

• A) Quantitative
• B) Qualitative
• C) Mixed
• D) None of the above

---

Definitions:

Value Proposition

The unique value a product or service provides to customers, distinguishing it from competitors.

Business Model Canvas

A visual framework for strategic management, aimed at creating or detailing current business models by highlighting a company’s value offering, organizational structure, customer base, and financial strategy.

Value Delivery

The process through which a business provides its product or service to the customer in a way that meets or exceeds the customer's expectations.

IKEA

A multinational conglomerate known for its ready-to-assemble furniture, kitchen appliances, and home accessories, recognized for its cost-efficient products and innovative supply chain practices.