A Form of Qualitative Research That Focuses on Generating a Theory

question 57

Multiple Choice

A form of qualitative research that focuses on generating a theory is known as ___.

• A) Historical research
• B) Grounded Theory
• C) Case Study
• D) Ethnography

---

Definitions:

Intangible Attributes

Characteristics of a product or service that cannot be physically touched or seen, such as the brand reputation or the level of customer service.

Nondurable Good

Products that are consumed or are only usable for a short period of time, such as food, paper products, and fuel.

CarPlay

An Apple standard that enables a car radio or head unit to be a display and a controller for an iOS device.

Car Manufacturers

Companies engaged in the design, production, marketing, and selling of motor vehicles.