A Researcher Carries Out a Study Examining the Effects of a New

question 56

Multiple Choice

A researcher carries out a study examining the effects of a new science program on scores on a standardized science test. He chooses two seventh-grade classes to carry out the study. After the study is done, he finds that group who received the new program performed better than the control group. He also discovers, however, that the group he chose to receive the new program had better prior science achievement. In this study, the dependent variable in this study is:

• A) Prior science achievement
• B) The type of science program
• C) Standardized science test scores
• D) Seventh Grade

---

Definitions:

Situational Influences

External factors that affect consumer behavior at the time of purchase, including physical environment, social settings, and time.

Purchase Decision Process

The stages a buyer goes through in recognizing a need, searching for information, evaluating alternatives, purchasing, and post-purchase behavior.

Antecedent States

Internal states or conditions of consumers that influence their decision-making processes before they make a purchase.

Consumer Involvement

The degree of interest and personal relevance that a consumer perceives in a product or service.