Zestincorp

question 13

Multiple Choice

Zestincorp.com, an online clothes store, asks customers if they wish to receive promotional messages from the website when they checkout their orders. Customers can avail discount offers and receive notifications about new products in the future when they agree to receive promotional messages. In this scenario, zestincorp.com uses _____ as its advertising medium.

• A) an intranet
• B) a cybermediary
• C) opt-in emails
• D) expert systems

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Definitions:

Certainty Equivalent Approach

A method used in capital budgeting and investment theory that adjusts the future cash flows of investments for risk, making them equivalent to certain cash flows with no risk.

Risky Projects

Investments or ventures with a high degree of uncertainty, offering the potential for high returns or significant losses.

Cash Flow Estimates

A projection of how cash is expected to flow in and out of a business over a given period of time, helping in financial planning and analysis.

Economic Forecasts

Predictions or estimates about future economic conditions and trends, often based on statistical models and current data.