The Practice of Using Text Messaging to Entice Cell Phone

question 140

Multiple Choice

The practice of using text messaging to entice cell phone users to visit a scammer's fake website asking them to provide personal or financial information is referred to as _____.

• A) SMiShing
• B) TEXTarming
• C) PharSmSing
• D) typosquatting

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Definitions:

Price Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in the price of that good.

Willingness-To-Pay

The maximum amount an individual is ready to spend to purchase a good or service or to avoid something undesirable.

Marginal Cost

The price required to create another unit of a good or service.

Advertising Elasticity of Demand

The responsiveness of the quantity demanded of a good to a change in the amount of advertising for that good.