A Product Has Three Product Layers. They Are

question 50

Multiple Choice

A product has three product layers. They are:

• A) implied benefit, explicit benefit, and combined benefit.
• B) physical form, intangible form, and perceived form.
• C) core benefit, actual product, and augmented product.
• D) transient layer, overt benefit, and virtual product.

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Definitions:

Knowledge

Knowing something gained through experience and/or training.

Experiential Learning

A learning process through which individuals gain knowledge by actively engaging in experiences.

CRM System

Customer Relationship Management system; a technology for managing a company's relationships and interactions with current and potential customers.

Post-sales Service

Support provided to a customer after the purchase of a product or service, aimed at ensuring satisfaction and loyalty.