Identify a True Statement About Loss-Leader Pricing

question 42

Multiple Choice

Identify a true statement about loss-leader pricing.

• A) It captures as much of the market as possible through permanent rock-bottom prices.
• B) Retailers place a handful of items that are priced temporarily below cost at the back of their store.
• C) Retailers use a high pricing strategy to send consumers a message about the exclusivity of a product.
• D) It is applicable on all products sold in a department store.

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