Blush Clinique, a Makeup Company Based in New York, Introduces

question 125

Multiple Choice

Blush Clinique, a makeup company based in New York, introduces a range of cream-based lipsticks. It puts up booths in all the high-end malls of the city where it allows the visitors to sample the new products. In the context of product adoption and diffusion, Blush Clinique illustrates the characteristic of:

• A) observability.
• B) compatibility.
• C) adaptability.
• D) trialability.

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Definitions:

Sales Presentation Goal Model

A framework or strategy that outlines the objectives and intended outcomes of a sales presentation, guiding its structure and content.

Audience

The group of people targeted by a message, presentation, or product, often characterized by shared demographics, interests, or needs.

Visual Aids

Tools and resources used to enhance the understanding or appeal of an information presentation, ranging from graphs and slides to physical products.

Trial Close

A strategy in sales where the salesperson presents a potential closing question or statement to assess the buyer's level of interest or readiness to buy, differing from prior mention by emphasizing the strategic aspect.