HealthAssure Corp

question 123

Multiple Choice

HealthAssure Corp. manufactures Nicoloss, a nicotine-free supplement that helps people overcome their cigarette addiction. To promote its product, the company puts up kiosks inside a college campus. However, the product gets only a mild response from the students. Consequently, the company resorts to more active and aggressive promotional activities. In this scenario, Nicoloss is an example of a(n) _____.

• A) convenience product
• B) unsought product
• C) shopping product
• D) specialty product

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Definitions:

Heavy Frequent

A term that might refer to the regular occurrence of something in large amounts, though in the context of health, it is not a recognized key term. NO.

Moderate Frequent

Describing actions or occurrences that happen at a moderate pace or degree and on a regular basis.

Alcohol Dehydrogenase

An enzyme that helps break down alcohol in the stomach. Women have significantly less of this enzyme than men.

Body Fat

Adipose tissue in the body, vital for storing energy, protecting internal organs, and regulating body temperature.